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  • ‘Stop shop’ alert coming up for dissatisfied consumers

    ‘Stop shop’ alert coming up for dissatisfied consumers

    Shopping experiences both online and in-store are not meeting the customer expectation of purchasing goods anytime, anywhere, according to international consumer research. In a survey of 4,000 consumers, Blue Yonder, a cloud-based provider of predictive applications for retail, explored consumer shopping habits online, in supermarkets, in discount retailers and in the mass merchants across the

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  • IN DESIGN

    IN DESIGN

    Stories seeking closure Martin Bunce looks at ‘Fairy Tales’ and explains why a good brand story should enable it to forge a relationship with consumers   Some may argue that the most important function of any pack is to safely move a product through the supply chain and into the hands of the consumer. If

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  • INNOVATION INNOVATION

    INNOVATION INNOVATION

    The dilemma of charging JAMES PEPPER says some fantastic feats in the world of robotics are all too often let down by an inadequate infrastructure The robots were out in force at this year’s NRF, but instead of exhibiting sophisticated innovation, some struggling bots highlighted the necessity of reliable infrastructure. There were reboots on the

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  • FROM THE CONSUMER …

    FROM THE CONSUMER …

    Prepared for the inevitable? DANIELLE PINNINGTON discusses the reasons why start-of-year retail figures are so encouraging, despite the looming arrival of Brexit Well January was quite a month this year – with retail sales figures making headlines generally for the right reasons and much to the surprise of some commentators. In fact the figures were

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  • Dispelling the myths

    Dispelling the myths

    Jonathan Wilkins, Marketing Director, EU Automation It’s safe to say that you can dismiss almost every Viking costume you’ve ever laid eyes on as being a true-to-life replica. While these threatening Scandinavian tribes did wear all sorts of bizarre headgear when marching into battle, there’s no reason to believe it was decked with the intimidating

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  • Let’s get physical

    Let’s get physical

    By Pete Hayes, Co-founder / Director, PB Creative Ariel India’s new ‘Dads: share the load’ campaign has certainly struck a chord with Facebook’s Sheryl Sandberg. The social networking giant’s Chief Operating Officer said it was one of the most powerful videos she had ever seen, and millions agree with her. Since she shared the ad

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  • In Design

    In Design

    By Martin Bunce, Director and founder, Tin Horse Invention, new ideas and breakthrough unique innovations are all part of how we value design. Quantifying this value is always difficult. Indeed, valuing anything in the wake of Brexit, with ever-fluctuating currency exchange rates, is a challenge. But let me seek some empathy, and maybe help to

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