InContrast has once again received multiple nominations in the POPAI UK & Ireland Awards. Four nominations demonstrate the significant growth and added value that POP solutions can deliver for brands. POPAI judges use multiple criteria when nominating entries, including how well the solution taps into shopper motivations and enhances the overall shopper experience. The award nominations include two displays for Ferrero Rocher, which used space and materials imaginatively to drive seasonal sales of the well-known confectionery brand. A Walkers Sensations lifesize Tuk Tuk for PepsiCo also received a nomination. The final nomination went to the Pancakes Love Nutella kitchen display, which features a frying pan and pancake in mid air to encourage purchase in the run up to Pancake Day.
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