• Decision delegation – the new shopper trend we need to think about

    There is a shopper trend rapidly gathering pace that we all need to be thinking about – we are calling it decision delegation. This is when a shopper takes a category off their shopping list by subscribing to a regular, automated replenishment service. Instead of using precious time and energy on a regular basis to

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  • Differentiate… or else

    Back in June I was lucky enough to co-chair an Esomar event on Shopping Experience. As always when you get a bunch of like-minded people in a room, all sorts of ideas and perspectives crop up, some of which are slightly tangential to the session objectives. When you take stock a few days or weeks

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  • Food trends & retail

    A short walk around any town centre these days and it doesn’t take long to notice the increase in food and drink options. I’m thinking of the mobile or ‘street food’ options here, the coffee and pudding vans that park up on pavements, or the gazebo ‘streets’ that appear for one day or one weekend

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  • Joint Business Planning

    I was lucky enough to be asked to chair a session at Esomar’s Shopping Experience Seminar this month, having been part of the advisory panel which developed the event. Also on the panel were the likes of Unilever and Carrefour, so with such big businesses involved, and with the retail sector in such turmoil we

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  • Customer journeys or spiders webs

    There’s a lot of talk nowadays about the customer journey, with brands wanting to map the touchpoints that impact throughout the journey that we all take when we go from consumer to shopper to buyer. By mapping out these touchpoints, the argument goes, it is then possible to target key touchpoints to nudge the customer

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  • Investing in growth

    It’s been a brutal few weeks for the UK retail sector, with various reports in the media about the state of the high street, and speculation about the demise of offline retail. And it isn’t all down to the growing strength of online retailers or even Beasts from the East! The fact is shoppers are

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  • Convincing your Buyers

    On the 3rd March The Grocer ran an article about Home Bargains inviting reps to make drive-thru pitches. The idea is to make buyers more accessible, encourage quick decision making, and cut the queues in reception. It’s worth noting the article said the likes of P&G would still be allowed through the reception doors, but

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  • Trust – a key theme in 2018?

    I recently attended a networking event run by the IPM. The idea was to help get the network juices going by starting the morning with a series of perspectives on some current business issues. At first glance these perspectives seemed rather disparate: getting ready for GDPR; the role of Influencers; brand loyalty; and the revival

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  • QR codes back in vogue?

    Five years ago we had our Shoppercentric business cards re-designed, and included a QR code so our clients could easily scan and save our contact details. This was quite a talking point at the time, but over the years the talk became a bit more nostalgic in nature as QR codes dropped off the marketing

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