• There’s nowt so queer as folk

    Last week the fabulously feisty team at Shoppercentric had my head in a spin. We were having one of those debates about how much the purchase journey has changed so completely from the good old days of when the journey was almost a linear one from sofa to till point. I know you will all

    READ MORE
  • Challenger brands and shopper research

    If your brand is not the market leader or category captain it’s quite possible you despair of ever getting beyond the price discussion with retail buyers. You don’t have the budget for large scale insight projects or extra analysis on panel data. Nor, perhaps, do the panels even have robust data for your segment of

    READ MORE
  • Improving the instore experience

    My most recent article for FMCG News magazine talked about the importance of the instore experience, and how shoppers who make the effort to go to a store these days have greater expectations in terms of the shopping experience. A couple of weeks ago I was taking part in a panel session at the Retail

    READ MORE
  • Savvy savers – or just plain sensible shoppers?

    Much is spoken about the impulsivity of shoppers’ spending habits, and their lack of planning before venturing out to the grocery store.  Indeed, there was a whole TV series in 2015 dedicated to helping those poor unfortunates who habitually bought more than they needed – an alternative take on retail therapy, if ever there was

    READ MORE
  • Pop Up Shops

    A new shop front appeared on our local high street just before Christmas – 8and.com. When the fascia went up with that name over the door it didn’t exactly sell itself, after all what does ‘8 and’ mean? And a google search has yet to reveal anything, which is very unusual in this world of

    READ MORE
  • Looking beyond numbers

    I was pretty late to the table when it came to qualitative research. I spent my formative years focused on quantitative methodologies, studiously ignoring the ‘fluffy’ side of the industry. So I have some sympathy with clients who crave robust numbers, and rarely give qualitative research a second glance. My qualitative epiphany came when I

    READ MORE
  • Break the mould but think twice about breaking the rules

    We all know that breaking category conventions can get your brand noticed. Defying established and pre-conceived principles of a category tells shoppers I’m here, I’ve arrived. It says “Hey look at me I’m not like anyone else”. But of course at the same time, shoppers have to know who you are, what you’re about, and

    READ MORE
  • Plastic bag charging is here!

    So, how many times have you forgotten to take a bag with you when you’ve popped out to the supermarket since the 5p levy came into force? If you’re anything like me your house will be bursting at the seams with Bags for Life already. There is, of course, a sense that charging for plastic

    READ MORE
  • Christmas is coming!

    An obvious statement I know – but this blog was triggered by the scary news that Christmas music had been heard in a local grocers this week! And for retailers and manufacturers, Christmas planning is likely to be in full swing as products and displays start to head to the stores. So, what can we

    READ MORE