• Don’t just shove it on the shelf

    We are often asked to help FMCG manufacturers to look at how new product development can support the brand strategy in-store. It’s an obvious, and important question because Nielsen data suggests that 92% of new products fail in their first year.   Yet what we often learn from consumers is that whilst a new product

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  • Brands and sponsorship – Why it’s important to win in-store, not just on the finishing line

    It’s been quite an exciting few days for sport: the transfer window closed leaving Beckham in Paris; the Six Nations kicked off; the Superbowl filled numerous gossip column inches; and England’s women’s cricket team made it onto the 10 O’clock news! And then this morning I was handed my first 2013 Active Kids tokens when

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  • Hamburger au Cheval

    Hamburger au Cheval

    Last week’s revelation that Tesco had almost a third of horsemeat in some of their beefburgers made for jaw dropping headlines, although perhaps not outright shock across the nation. (I guess we’ve been here before with food scare stories and maybe there would have been more shock if it was the likes of Waitrose or

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  • Working with Retailers

    Happy New Year! I hope the return to work hasn’t been too painful, although by the time you read this blog we are likely to have seen some mixed news from the retailers in terms of how they have fared over the key Christmas period. And so it is retailers that I’d like to talk

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  • What can we learn from 2012?

    As this is my last blog of 2012 I thought it was worth casting an eye over the year, and thinking about what has changed in the last 12 months. It’s certainly been a year of ups and downs: the wonderful goodwill around the royal events and the Olympics were certainly key positives; whilst the

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  • All I want for Christmas is delivery I can trust

    An avalanche of orders, complex delivery challenges, harsh weather conditions, and of course, customers with very high expectations – this is what supply chain managers are up against during the busiest time of the year.   One of the biggest issues for the supply chain over the Christmas period is achieving a streamlined process from

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  • Consumer confidence & spending

    Last week GfK NOP released their latest consumer confidence index, which showed a surprising 18 month high in the data. I say surprising, because retailers who have released sales updates in the last week or two have all talked about how difficult conditions continue to be, and of course it is only a matter of

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  • HOW THE RIGHT BRANDING CAN GET YOU NOTICED AT THE CHRISTMAS PARTY

    We recently held an event at an exclusive new night club in Mayfair that we have designed. It was supposed to be a glamourous affair with live entertainment including illusionists and burlesque performers doing wonderful things with feathers and sparkly bedazzlements. It was a huge success. Everyone seemed to enjoy themselves as the conversations were

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  • Brands online – if only it was simple

    This week I wanted to address the opportunity that multichannel retailing presents brands, but having written that sentence down, I realised that it actually should be more of a question than a statement – does multichannel retailing offer brands an opportunity?   Initially my thinking was that if consumers are using different ways to access

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