• From The Consumer

    From The Consumer

    By Danielle Pinnington Some of the most interesting work we do at Shoppercentric is around the development of Category Visions. These projects give us a chance to work closely with shoppers and brand teams to explore the category as it is now, and the opportunities to enhance its relevance going forward. We always start these

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  • The Last Word

    The Last Word

    By John Zealley The global power brands that have long defined the consumer goods industry are no longer untouchable. Disruptors are not playing by the rules and outperforming legacy companies by creating relevancy, greater levels of convenience and personalised experiences to appeal to the new generation of consumers. There has never been a better time

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  • International News

    International News

    By Stephanie Cornwall German packagers have been challenged to keep up with the country’s increasingly health and diet- conscious consumers while Denmark has been revealed to have the highest number of binge drinkers in Europe, new insights have revealed. Germany’s consumers are getting older; eating more flexibly outside the home; eating ideologically or in line

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  • In Design

    In Design

    By Howard Wright As consumers, we’ve become pretty good at recycling our packaging waste over the past couple of decades. It’s become second nature to sort cardboard, glass and plastics into separate waste streams in our homes and put our various colour-coded bins out for collection on the appointed days. Yet the amount of packaging

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  • Selective customer service: Retain or they’ll refrain!

    Selective customer service: Retain or they’ll refrain!

    By Stephanie Cornwall, Editor In a retail world led by consumers, customer service is everything. Just one small move in the wrong direction can determine whether or not a retailer will maintain a consumer’s loyalty or prompt them to take their custom elsewhere. One classic example of this is a trip I made to my

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  • The Last Word

    The Last Word

    By Liz Richardson ‘Open all hours’ is the proud boast of the most common retail format in the UK, the ever-present corner shop. But many brands seem to have forgotten the powerful influence that these neighbourhood stores exert, closing the door to working with hem effectively. The humble convenience store is a format that’s under-appreciated,

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  • From The Consumer

    From The Consumer

    By Danielle Pinnington One of the first things I learned when moving from consumer to shopping insight was the need to really interrogate data. The days of a nice easy preference measure between the red pack and the blue pack, or 99p versus £1.09, were long gone. Instead I entered a minefield of trying to

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  • International focus

    International focus

    By Stephanie Cornwall In this issue’s international focus, we highlight some of the mergers and acquisitions taking place globally. Labelling, pharma, films, coatings and cartonboard are all likely to see some developments with the latest changes in ownership. The owner of Treofan Holdings GmbH, the Italian investor M&C, has announced the sale of the Treofan

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  • Innovation Innovation

    Innovation Innovation

    By James Pepper What could be better than spending a mere 60 seconds to grab a drink, a sandwich and a bottle of wine for the evening without having to pay on your way out? This is the new world of convenience ushered in at that famous Amazon Go store in Seattle. Now anyone can

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