• FROM THE CONSUMER: The risk of easy data

    FROM THE CONSUMER: The risk of easy data

    We have never had so much data at our finger tips. It often feels like almost any fact or figure can be found relatively quickly and easily with a few taps on the keyboard. Contrast this with my days as a graduate trainee in a research agency, and we had a library full of Mintel

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  • INNOVATION INNOVATION

    INNOVATION INNOVATION

    By James Pepper Whilst we don’t see it, it’s all around us, scanning our smartphones and tablets and other technology waiting to connect us to the internet. In just a few years Wi-Fi has gone from being a technology that we use at home and in work and rarely found in public places, to today

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  • THE LAST WORD

    THE LAST WORD

    By Jamie Matthews Brands have long understood the power of offering winning experiences to consumers and the rise of social media has opened up a whole new world of possibilities for them, from entry mechanics through to promotion. But standing out in such a crowded environment isn’t easy, and to get it right the needs

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  • IN DESIGN

    IN DESIGN

    By Howard Wright Since the dawn of time, eating has been a communal activity. The importance of coming together to share food is well documented as being beneficial, both nutritionally and psychologically. Indeed, in the age of time-starved families and hectic lifestyles, sharing a meal or a snack with our friends and loved ones is

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  • Recycling and the environment – it’s time to face the facts

    Recycling and the environment – it’s time to face the facts

    By Stephanie Cornwall The UK’s approach to calculating packaging recycling rates is not sufficiently robust, and government appears not to have faced up to underlying recycling issues, the National Audit Office (NAO) has stated. Reducing waste and using resources more efficiently are long-standing objectives for the Government, and tackling packaging waste is essential to achieving

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  • From The Consumer

    From The Consumer

    By Danielle Pinnington Some of the most interesting work we do at Shoppercentric is around the development of Category Visions. These projects give us a chance to work closely with shoppers and brand teams to explore the category as it is now, and the opportunities to enhance its relevance going forward. We always start these

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  • The Last Word

    The Last Word

    By John Zealley The global power brands that have long defined the consumer goods industry are no longer untouchable. Disruptors are not playing by the rules and outperforming legacy companies by creating relevancy, greater levels of convenience and personalised experiences to appeal to the new generation of consumers. There has never been a better time

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  • International News

    International News

    By Stephanie Cornwall German packagers have been challenged to keep up with the country’s increasingly health and diet- conscious consumers while Denmark has been revealed to have the highest number of binge drinkers in Europe, new insights have revealed. Germany’s consumers are getting older; eating more flexibly outside the home; eating ideologically or in line

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  • In Design

    In Design

    By Howard Wright As consumers, we’ve become pretty good at recycling our packaging waste over the past couple of decades. It’s become second nature to sort cardboard, glass and plastics into separate waste streams in our homes and put our various colour-coded bins out for collection on the appointed days. Yet the amount of packaging

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