• Activation in-store

    Brand activation in-store can so often be a tactic that feels relatively easy to fall back on when sales are looking a little low. And yet it can come with a high price tag, and under such pressured situations it is bound to have high expectations riding on it. So you need to have confidence

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  • Will the Brexit Grinch steal Christmas?

    This year shoppers are entering the season of goodwill with a certain amount of angst. Consumers are noticing that their household budgets are under pressure, whether because of reduced incomes or because of increased prices. And the Brexit nail-biting is becoming something of a national pastime. So, retailers and brand owners will have to work

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  • Bills seek link of aerospace tax breaks

    Bills seek link of aerospace regulations and tax breaks OLYMPIA, Rinse. Frustrated by the loss of thousands of Boeing jobs nowadays, Lawmakers are weighing two measures that would tie Boeing’s eligibility for tax breaks to the sum of people they employ in Washington. Your property Finance Committee heard public testimony on the measures Tuesday. The

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  • Are shopper missions still relevant?

    For a long time now missions have been a core part of the category management / shopper marketing language. Identifying which missions are important in which channels, allows brands and retailers to flex their offering and target specific shoppers on key missions. But, shopping has changed considerably in recent years as channels have multiplied and

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  • C-stores – less convenience more destination

      One of the big trends in retail over recent years has been the proliferation of convenience stores, and this sector is very much in the news with the potential takeover of various symbol groups by Tesco and Sainsbury’s.  So you might assume that it is a channel that has come of age, the hard

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  • What happens when household spending gets squeezed?

    During the recession we tracked the impact on household spending, and how shoppers were coping with the difficulties they faced. We decided to re-visit the analysis now that the Brexit shockwaves are starting to become apparent, and this is reflected in our most recent figures: 57% of UK households say they are having to make

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  • Chicago Cubs have nothing to lose by playing the young LeMahieu

    Chicago Cubs have you win by playing the young LeMahieu Dave Weaver/APLeMahieu’s has held some after being called up from AA. When word got around May 30 that 22 year old DJ LeMahieu had been promoted to the Cubs Michael Taylor jersey, Office fx broker Mike Quade quipped, “The first thing we’ve got ascertain is

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  • Old Horse That Carried Scarlet Knight Mascot Passes On

    Lord Nelson was supposedly born at a quarter horse ranch in Oklahoma, And can be five years later, He was existing at Roosevelt Sales Stables in Edison, When Rutgers purchased him in 1978. That the majority of year, Lord Nelson education contained training with the New York Mounted Patrol for a season. He was driven

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