Ice Manufacturer, The Ice Co, has redefined its range with new packaging designs to give standout on shelf and make it easier for consumers to shop. Research conducted by the brand shows that consumers use ice for several distinct occasions, all of which demand a different ice product to add to the experience. From parties to the most premium drinking occasions, The Ice Co’s innovative range of ice products satisfies this demand.
Party Ice is trusted as the ‘go to’ product
for parties, while the 183% uplift in Super Cubes sales, the most premium product
in the range made from spring water, demonstrates that consumers are also choosing other ice products based on
the experience they want.
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