Del Monte® launches new pineapple variety

Del Monte® launches new pineapple variety

UK canned fruit brand, Del Monte®, has launched Del Monte GOLD®. Two new products, Gold Pineapple Chunks in Juice 435gm and Gold Pineapple Slices in Juice 435g, are being rolled out across retail traders throughout the year. The premium range uses a new and specially developed variety of pineapple. The new variety has a multitude of distinctive characteristics. As its name suggests, the fruit is characterised by a distinctive deep golden colour to the flesh and a softer, mouth watering texture. The flavour profile is naturally sweeter than the standard Smooth Cayenne variety.  To ensure the best standards in taste, Gold is picked only when fully ripe. It is this key factor which prompts the premium pricing; with greater time given to the fruit on the plant harvested volumes are lower than standard. Grown only on Del Monte owned farms in Kenya, all aspects of the supply chain are controlled by Del Monte to ensure quality is maintained throughout. The Gold pineapple’s square shouldered shape maximises the size of fruit used for canning and reduces waste; a key element of Del Monte’s sustainability platform.  Another core value for the brand is to educate consumers on the health benefits of canned fruit. Del Monte Gold® has four times the Vitamin C of traditional varieties and is also a great source of vitamins, minerals, fibre, enzymes and anti-oxidants.
www.delmonte.com

Stephanie Cornwall
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