As samples pour in for the judging sessions for the 2014 FreeFrom Food Awards at the end of the month, we are delighted to announce that the last two categories in this year’s awards have now been sponsored. The Innovation Award, one of the most prestigious in the annual awards and won last year by Dell ‘Ugo’s revolutionary Chickpea fusilli, will be sponsored for 2014 by Food Matters Live, the new event exploring one of the most important challenges of our time: the relationship between food, health and nutrition.
David Wood, Director, Food Matters Live, says, “To be able to recognise innovation in the free from sector fits extremely well with some of the key themes of Food Matters Live, and we are delighted to support this award.” And the Pizza and Pasta category will be sponsored by the Food and Drink Innovation Network, leading organisers of ‘freefrom’ conferences and seminars. Other sponsors this year include long-time supporters Tesco, Asda, Genon Laboratories, Goodness Direct, Mrs Crimbles, Newburn Bakehouse, Sainsbury’s, Delamere Dairy and Hale & Hearty. New sponsors this year include Genius Gluten Free, Ilumi, Food Heaven, 24 Vend, Cornito and the new American arrival on the UK freefrom scene, Udi’s.
Judges and judging
Judging takes place over a two week period in north London and judges are asked not only to assess the taste and texture of an entry but to consider:
• its usefulness – does it fulfil a really useful purpose for someone on a freefrom diet?
• its cleverness – is it doing something which is really difficult to do in manufacturing terms?
• its nutritional profile.
• freefrom food professionals – manufacturers, chefs, cookery writers, bloggers etc
• nutritionists, dietitians and other health professionals
• coeliacs and those living on gluten/wheat, dairy, egg, soya and nut free diets
• ‘normal’ people, both laymen and food professionals, to benchmark the products against their non-freefrom equivalents.
Michelle Berriedale Johnson, director of the awards and chair of the judges, says, “Because we have such diverse judging panels – manufacturers, food writers, chefs, nutritionists, raw foodies, coeliacs, allergy sufferers and just regular food lovers to benchmark the products against ‘normal’ foods – judging sessions can be extremely lively, indeed argumentative, but as a result we do feel that we come up with the right winners.”
A shortlist will be announced after the judging on 12 February. The invitation-only presentation will take place on 25th March in central London.
Awards patron, Antony Worrall Thompson, says, “FreeFrom has become such an important part of food-thinking for all of us these days that it is vital to have a reliable, independent guide to freefrom excellence – and the awards provide just that.”
What are the FreeFrom Food Awards?
The FreeFrom Food Awards are the UK’s only industry awards celebrating the growth and excellence of ‘freefrom’ food created for allergy sufferers, coeliacs and those who feel healthier if they exclude gluten, dairy and other allergens from their diets. FreeFrom Food Awards bright yellow logos are now to be seen on a huge range of freefrom products from one man/woman producers of freefrom cupcakes to supermarket own label ranges. Freefrom is the only food sector to have shown 15% growth year on year over the last five years.
For further information please visit www.freefromfoodawards.co.uk