Overwrapping machinery plays a key role within the food & drink sector production line. The purpose of food carton overwrapping is to improve shelf life and to deliver multi-packing convenience. The ability of overwrap to use both tear tape and printed film enables the production of retail multipacks, which are easy to open as well as being ideal for conveying additional marketing messages.
Wrapping your food carton can also lead to a reduction in packaging material used, by replacing the expensive card with a low-cost film. The extra benefit of this style of food & drink packaging is that the product is clearly visible to the consumer, enhancing its shelf appeal.
The collation and overwrapping of cereal multipacks is an example of the production of a retail multipack. Using Marden Edwards’ bespoke engineering capabilities has produced innovative pack feeding systems ensuring that different varieties of cereal are automatically selected and collated in the correct order without manual intervention.
The overwrapping and packaging of cake products, both within a carton or loose on a tray, produces a product with enhanced shelf appeal which gives the product a “hand finished” appearance. The use of open top trays can enable the product inside to be easily seen as well as helping to reduce packaging costs.
For more information about the Marden Edwards food packaging systems, please visit mardenedwards.com