The world’s first vodka designed to be mixed with water is launching in the UK via spirits wholesaler Interbev.
Spanish brand Vita hopes to attract health and lifestyle-conscious drinkers – particularly millennials – keen to enjoy alcohol without the sugar, gluten and additives prevalent in soft-drink mixers. Drinks wholesaler InterBev will distribute Vita throughout the UK. Vita has already secured an exclusive distribution deal with La Europea, Mexico’s largest distributor and premium liquor store chain and is in negotiations with El Corte Inglés Gourmet, the largest retailer in Spain. A 700 ml bottle has an RRP of EUR 16,21 – 23,16.